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Do You Know Whats In Your Toothpaste? Brush Up On Facts

Do You Know Whats In Your Toothpaste? Brush Up On Facts
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Do You Really Know What's In Your Toothpaste?

You brush your teeth morning & night, it's an everyday ritual, but how often do you stop to think about what is in your toothpaste?

Our mouths are like sponges. they’re incredibly absorbent, which means that as you’re brushing & swishing, your gums are exposed to the ingredients lurking in your toothpaste. Most commercial toothpastes are chock-full of chemicals & some of those can make their way into your body – even if you spit most of it out!

Let’s Brush Up On The Facts.

What are the Toxic ingredients found in toothpaste?

Many of the ingredients that give your toothpaste its colour, flavour & texture to put it simply are artificial chemicals. For a healthy mouth, steer clear of tubes listing these nasties:



Often found in anti-bacterial products (like soap & cleaning detergents), triclosan is a chemical which studies have shown may be an endocrine disruptor. It has been linked to hormonal imbalance & antibiotic resistance. It’s quickly absorbed by the body & pops up on toothpastes claiming to treat gingivitis.



A detergent & cleansing agent, sodium lauryl sulphate (SLS) is what makes your toothpaste foam up in the mouth. It comes at a cost. SLS interferes with tastebuds (you know how everything tastes weird after brushing your teeth?), it has been linked to skin & eye irritation as well as mouth sores. No thanks!



Usually spotted on hairspray labels, PVM/MA is a water fixative that makes triclosan stick to your teeth & gums for longer. Manufacturers spin this in a positive way, saying that it helps your toothpaste to kill even more bacteria, but from a health perspective, it means those toxins spend even more time in your mouth.



This is a mineral oil whose industrial-grade version is used in paint & enamel. In toothpaste, it’s a surfactant that helps with the foaming action. It’s a known skin, eye & lung irritant, & over time, it can affect the kidney & liver. People that work with propylene glycol have to wear gloves for safety, so it’s not something you want to be brushing your pearly whites with.



Another foaming ingredient, DEA is readily absorbed by the body. It works to disrupt hormones, & if it comes in contact with certain other chemicals, it can become a carcinogen.


The majority of chemicals in commercial toothpastes are inactive – in other words, they’re just in there to make the toothpaste smell, taste & look pretty. Aspartame is commonly used to give toothpaste that minty flavour, while synthetic food dyes give it the colour to match. These additives may cause headaches &  in some cases allergic reactions, as well as irritation to the gums & inside of the mouth.



One of the most hotly debated ingredients in toothpaste, fluoride is a compound that helps to protect teeth from decay. It also reduces discomfort & repairs weak spots on the surface of the tooth. That’s where its claim to fame ends. Over time, fluoride can have an impact on digestive enzymes & mess with hormones, which are already so delicate as its a neurotoxin. To avoid swallowing fluoride, our toothpaste contains an alternative, such as coconut oil, Calcium carbonate, Silica which are natural effective teeth strengthening ingredients that don't have the bad side effects that Fluoride does.

What Are The Benefits Of Using A Natural Toothpaste?

Now, let’s talk about the benefits of going down the natural route. The reason is simple really: the less chemicals you’re exposed to, the better! Natural toothpastes have come a long way & are just as good at cleaning & protecting your teeth without the help of hidden toxic nasties. 

Our toothpaste contains Activated Charcoal that assists in absorbing chemicals in the mouth & removes stains from the teeth, Aloe Vera & Coconut Oil for its healing & pH balancing properties, Natural herbs, with essential oils help to freshen the breath & keep the mouth healthy. 

The best bit? It looks, feels & tastes just like the ‘normal’ toothpastes you may be used to. Win!

Have You Made The Switch To Natural Toothpaste Yet? Why Not?


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